Booster Juice opens 200th Store (Summary)

Booster Juice has welcomed their new store which makes it number 200 for the franchise, and this is an accomplishment considering how the company was established in 1999 (Clayton, 2009). This addition makes it the biggest franchise based out of Western Canada and Booster Juice hopes to have about 400 to 450 stores in Canada (Clayton, 2009). As well, Booster Juice has announced its new charitable organization called the Booster Juice Fit Kids which will focus on child obesity and awareness around that issue (Clayton, 2009). Dale Wishewan wants to control the issue and obesity towards the foundation (Clayton, 2009). His solution was to evolve into providing lunch programs for schools, education information on healthy living and eating (Clayton, 2009). Dale said that Booster Juice will be using Dr. Mark Tremblay (chief scientific officer for Active Healthy Kids Canada), as a resource in deciding where the funds from Booster Juice Fit Kids should go towards (Clayton, 2009).  

My Opinion 

The 200^th store that Booster juice opened up is definitely a great achievement considering the amount of time they have been in business. To top off all their success, Booster Juice has created their own charitable organization, Booster Juice Fits Kids. Booster Juice is committed to social responsibility and taking an active role in the communities they live in. In fact, Booster Juice was founded on the principals of family which is why they are taking an active role in getting involved with causes they believe in, especially those involving their most important asset: children. By creating this charitable organization, it will help build Booster Juice’s reputation amongst the business world and in the eye of the consumers. This gesture also implicates that Booster Juice is not just doing business for profit; they are also a good corporate citizen. On their website, they said that any charity or organization can contact them so that they can help to raise money for the less fortunate.

Do you think that Booster Juice is doing enough on their part to contribute to society? What other initiatives can Booster juice take in giving back to the communities it lives in?

 

Clayton, T. (2009, June 29). Booster Juice opens 200th store. Retrieved from sherwoodparknews: http://www.sherwoodparknews.com/2009/06/29/booster-juice-opens-200th-store

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Is Booster Juice Healthy? (Summary)

The Booster Juice menu is to be simple, because it is trying to provide customers with a healthy alternative to fast food that tastes good and is nutritious (Diranian, 2011). The franchise incorporates healthy, strong ingredients such as acai berry, wheatgrass and herbal supplements into its smoothies, shots, shakers, juices and other products (Diranian, 2011). Each Booster Juice beverage provides Nutritional Breakdown Binder, that will help customers know and check the nutritional value of the beverage they have purchased (Diranian, 2011). Booster Juice makes its beverages with pure juice, frozen fruit and homemade yogurt (Diranian, 2011). The chain helps provides warning labels on whey protein products for those who suffer from nut allergies (Diranian, 2011). The smoothie drinks range between 200 and 500 calories while each Booster shot contains 2 or 3 calories (Diranian, 2011). However, you may not find the same vitamins, minerals and nutrients in a sugary soda or energy drink as you would in a drink made from fresh fruit (Diranian, 2011). 

My Opinion 

The fact the Booster Juice decided to keep a simple menu has worked well for them. A simple menu helps the consumers with deciding what to order and can reduce complications while ordering. It’s good to see Booster Juice take the extra step in making its products more nutritious by adding ingredients such as wheatgrass and acai berry. This step enables them to stand out from competition and prove to their consumers that they are truly pushing for a healthier initiative. Another positive idea Booster Juice has implemented is the Nutritional Breakdown Binder. This is a big asset to the consumer as it provides them the knowledge of what ingredients and how much of it they are consuming.  By showing consumers the details of their products, it reflects positively on Booster Juice as it shows they have nothing to hide from their consumers.

Do you believe Booster Juice products are a healthier alternative to other drinks and shakes?  What is one ingredient you would like to see in a Booster Juice product?

 Diranian, S. (2011, May 26). Is booster juice healthy. Retrieved from livestrong: http://www.livestrong.com/article/394564-is-booster-juice-healthy/

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Booster Juice Partners With Jays’ Bautista (Summary)

Jose Bautista has agreed and signed to a new sponsor agreement with Booster Juice (Powell, 2011)  He will appear in a national billboard campaign and as well as 15 to 30 seconds commercial (Powell, 2011). Dale Wishewan told the media he wanted to focus on the “MVP Combination” of Bautista and Booster Juice (Powell, 2011). As well, the main target to people is from the ages between 15-44 years old with a 60/40 female skew (Powell, 2011). Also, Dale believes that sports in general is male based and thinks there would be a good appeal with Bautista because he’s at the top of the game (Powell, 2011). Even with females there is a good chance they have heard Jose Bautista’s name before. Overall, Booster Juice operates 265 stores across Canada and is reaching the final two-year agreement with the Toronto Blue Jays (Powell, 2011). Dale Wishewan the President and CEO of Booster Juice, told the media that he is meeting with the Toronto Blue Jays to talk about extending the agreement (Powell, 2011).

My Opinion  

Using professional athletes to market Booster Juice was a very good decision in which helped the company grow. Booster Juice signed Jose Bautista who is a phenomenal baseball player for the Toronto Blue Jays and an MVP (Most Valuable Player). Bautista is a very well-known baseball player and when consumers watch his advertisements with Booster Juice, the consumers will become more attracted to the brand and its products. Another reason why Jose Bautista is a great pick for Booster Juice is that he is a well reputable sports celebrity, and that relates very well with Boosters Juice’s products which attract healthy living. Booster Juice should continue to use sports celebrities to market its brand and products as this will help the company’s growth drastically.

Watch Jose Bautista full interview with Hockey54.com about signing the endorsement with Booster Juice http://www.youtube.com/watch?v=_bWM27gnKi4

Do you think using celebrities is a good way to market a product? If you had a celebrity of your choice for Booster Juice, who would it be?

Powell, C. (2011, July 28). Booster Juice Partners with Jay's Bautista. Retrieved from Marketingmag: http://www.marketingmag.ca/news/marketer-news/booster-juice-partners-with-jays%E2%80%99-bautista-33060

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