Booster Juice used the “Customer Appreciation Day” to advertise their charitable support to the Kamloops Food Bank, with every donation of a non-perishable food item, in return you will receive an additional free booster in your smoothie.

Picture By: http://kamloopsfoodbank.org/booster-juice-supports-kamloops-food-bank

Booster Juice Boasts Healthy Sales Growth (Summary)

Booster Juice is having a good year with sales going up by 20 percent from 2006 (Edmonton Journal, 2007). Dale Wishewan was surprised of the result of the sales and cited that growing popularity of eating healthy, and media attention to child obesity (Edmonton Journal, 2007). Booster Juice is the largest chain in Canada selling fruit-based smoothie drinks through 152 outlets across the country as well including 32 in the Edmonton area (Edmonton Journal, 2007). Beyond its same-store sales increases, the eight-year-old chain continues to aggressively sell franchises in new locations and in Canada next following year will grow by 40 stores (Edmonton Journal, 2007). Booster Juice expanded to one outlet in Dubai and four in Saudi Arabia although they had to adjust their menus according to Wishewan (Edmonton Journal, 2007). He also adds that Booster Juice has 23 franchise locations in the United States where the company faces greater competition (Edmonton Journal, 2007). The privately held company has no bank debt and has no need to raise capital through an initial public offering of tradable shares (Edmonton Journal, 2007).

Do you think Booster Juice can manage to keep up its sales growth in the future? What do you think they should do in order to maintain the growth of their sales?

Booster Juice Boasts Healthy Sales Growth. 2007. Retrieved from http://www.canada.com/edmontonjournal/news/business/story.html?id=b950e1ae-88f2-4c58-93e8-0e17d9cf3394

Franchise Opportunities Booster Juice (Summary)

The Booster Juice franchise system is strengthened by corporate systems and dedicated local support to guide you through all stages of development and operation (Business Exchange, 2012). The 2-week training process at the corporate headquarters in Edmonton, Alberta provide information and well-defined processes and procedures can be especially helpful for first time operators who have a customer service orientation but need extra help in starting their first business in the Booster Juice industry (Business Exchange, 2012). Booster Juice is committed to being part of the solution to the growing obesity problem in Canada and throughout the world by offering healthy products that are a true departure from typical “fast food” (Business Exchange, 2012). This focus drives many decisions, from portion sizes to the premium quality of our ingredients made with from ripe berries, delicious fruits, wholesome veggies and fresh active live culture yogurt, with 50% less ice than other competitors (Business Exchange, 2012). The result is a superior smoothie line that our customers crave after just one sip are full of flavour, you won’t find artificial sweeteners, colouring or alternatives. (Business Exchange, 2012).

Franchise Support

1. Assistance with site selection and lease negotiation (Business Exchange, 2012)

2. Booster Juice Business Plan template to assist with financing (Business Exchange, 2012)

3. Use of praised and proven 'Booster Juice System’ (Business Exchange, 2012)

4. Step by step support through the entire store build out process (Business Exchange, 2012)

5. Complete equipment and design packages (Business Exchange, 2012)

6. Training program for 2 people per location and in-store staff training prior to opening (Business Exchange, 2012)

7. Ongoing marketing & merchandising programs (Business Exchange, 2012)

8. Use of Booster Juice Trademarks and Logos (Business Exchange, 2012) 

9. Cutting-edge development within the juice and smoothie bar industry (Business Exchange, 2012)

10. Established distribution system and buying power – lower product cost to your bottom line (Business Exchange, 2012)

11. Confidential Operations Manual and Regional Developer Manual (if applicable) (Business Exchange, 2012)

12. Partnership with a Franchisor truly devoted to the success of all its Franchise Owners (Business Exchange, 2012)

Franchise Opportunities Booster Juice. 2012. Retrieved from http://www.businessexchange.ca/franchise-opportunities/juice-smoothie-franchises/booster-juice-franchise-%7C270.html

Booster Juice Now Open in Brazil (Summary)

After only twelve months in development Booster Juice has opened their first store in South America in Brazil's southern city of Curitiba, population of 1.7 million people, in a top tier mall called Shopping Mueller (Yahoo, 2012). Dale Wishewan says this was the strongest opening in any international market the company has experience (Yahoo, 2012). He also states that the plan is to help open four or five stores across Brazil by the end of the year (Yahoo, 2012). The Director of International Development Glenn Tucker have experienced opening multiple brands across 10 different countries of the world and believes Booster Juice could be one of the best international market(Yahoo, 2012). Glenn Tucker said that he hopes to open Booster Juice franchises in the U.K, the Middle East and more stores in India by the end of this year.

Do you think they were able to pull off what Glenn Tucker said about opening franchises in the U.K, the Middle East and more stores in India?

Booster Juice Now Open in Brazil. 2012. Retrieved from http://ca.finance.yahoo.com/news/booster-juice-now-open-brazil-182300331.html

Philosophy: Business (Summary)

At Booster Juice, wants to give entrepreneurs the opportunity to create better choices for nutrition and health by dedicating to serving delicious, premium products while emphasizing sustainable and organic food sources (Booster Juice, 2011). This concept is to ensure to stay unique from the rest of other food service concept that combines great tasting products while promoting a health, freshness, wellness message to its customers (Booster Juice, 2011). Booster Juice offers franchisees a proven operating system in a rapidly growing segment of the quick service marketplace (Booster Juice, 2011). In Canada, Booster Juice is the industry leader with 3 times as many stores as all of our competitors combined, and strong brand recognition (Booster Juice, 2011). The Booster Juice model provides multiple revenue streams, including non-traditional satellites, catering and school lunch programs (Booster Juice, 2011). The Booster Juice franchise system is strengthened by corporate systems and dedicated local support to guide you through all stages of development and operation (Booster Juice, 2011).

Do you agree with Booster Juice’s philosophy regarding about their business and how it is impacting in today’s market? If you disagree, what should Booster Juice do in the future?

Booster juice. (2011). Retrieved from http://www.boosterjuice.com/franchise/page4.html

Booster Juice: Business in a Blender (Summary)

The founders of Booster Juice, Dale Wishewan and Jon Amack were both engineering majors that saw an opportunity in the juice and smoothie bar business. In 1999, they saw a growth in this particular market segment in the United States and realized it was only a matter of time until it popped open its lid in Canada (Guffey, Rhodes & Rogin, 2011, p.175). This company is committed to quality over profit and this is one of their most important beliefs. Wishewan and Amack believed a best way to grow a business are to focus on quality which something that lacking in US stores. Booster Juice prides itself on giving its customers and staff a fun and enthusiastic vibe to make healthy selections in powering their bodies. Currently, the juice and smoothie segment of the market is growing an annual rate 30% compared to the fast food sector which is growing at a rate of 3%. Booster Juice in Canada especially, is one of the fastest growing franchise businesses (Guffey, Rhodes & Rogin, 2011,p.186).

My Opinion
A healthy diet is ideal for an individual who trying to live a healthy and fitness lifestyle. There are many different types of foods and beverage to choose from such as diet trends to tropical smoothies. Many beverages claim to provide a healthy boost either before or after workout. We believed that Booster Juice is one of them because Booster Juice has a healthy selection choice of a beverages that can help support a healthy living lifestyle. It provides great energy and a healthy alternative. Would you prefer Booster Juice smoothies to someone who is trying to adapt a healthy lifestyle? Why would you recommend it? Have you ever tried a smoothie from Booster Juice? If so, what kind? 

(Guffey, Rhodes & Rogin. (2011). Business Communication process and product.(Sixth Canadian Ed). United States of America: Nelson Education)

Boost their Juice (Summary)

It has been over six years since Dale Wishewan and Jon Amack opened their first Booster Juice store in suburban Edmonton (Bogomolny, 2006).  Ever since in the late 1990s, Dale and Jon saw the need to expand as fast as they could in order to establish their brand in the market (Bogomolny, 2006). In 2002, with nearly 75 stores open, Dale and Jonathan decided to drastically slow the growth of the franchise Booster Juice (Bogomolny, 2006). This was temporary in order to prevent lay-offs and closing down Booster Juice locations (Bogomolny, 2006). Today, Booster Juice operates all over Canada and Booster Juice stores are mainly located at retail locations such as shopping centers and are doing very well Bogomolny, 2006).    

My Opinion

The strategy that Dale and Jon used in order to establish their brand was extremely good. They both wanted to expand their business rapidly in order to mass market their brand. This worked really well for Dale and Jon because by mass marketing, it caught the eye of consumers. The consumers would become interested in booster juice by noticing that there are many locations and its fast growth.

In early 2002, Dale and Jon decided to do the opposite of expanding. They wanted to slow the growth of locations of Booster Juice. This was also a good initiative Dale and Jon took because if they were to continuously open up new locations, this would increase their rapidly increase their cost and lowers profit margins. This strategy would also avoid laying-off employees because when costs go up it becomes hard to afford the same level of labour.

Do you think that the strategies Dale and Jon used were effective in expanding and maintaining growth of their business? If not, is there an alternative way you would suggest they should have done it?

Bogomolny, L. (2006, Boost their juice. Canadian Business, 79, 56-59. Retrieved from http://search.proquest.com/docview/221420767?accountid=3455

Picture By: http://billingsbridge.com/store-directory/booster-juice/