Philosophy: Business (Summary)

At Booster Juice, wants to give entrepreneurs the opportunity to create better choices for nutrition and health by dedicating to serving delicious, premium products while emphasizing sustainable and organic food sources (Booster Juice, 2011). This concept is to ensure to stay unique from the rest of other food service concept that combines great tasting products while promoting a health, freshness, wellness message to its customers (Booster Juice, 2011). Booster Juice offers franchisees a proven operating system in a rapidly growing segment of the quick service marketplace (Booster Juice, 2011). In Canada, Booster Juice is the industry leader with 3 times as many stores as all of our competitors combined, and strong brand recognition (Booster Juice, 2011). The Booster Juice model provides multiple revenue streams, including non-traditional satellites, catering and school lunch programs (Booster Juice, 2011). The Booster Juice franchise system is strengthened by corporate systems and dedicated local support to guide you through all stages of development and operation (Booster Juice, 2011).

Do you agree with Booster Juice’s philosophy regarding about their business and how it is impacting in today’s market? If you disagree, what should Booster Juice do in the future?

Booster juice. (2011). Retrieved from http://www.boosterjuice.com/franchise/page4.html