Booster Juice Boasts Healthy Sales Growth (Summary)

Booster Juice is having a good year with sales going up by 20 percent from 2006 (Edmonton Journal, 2007). Dale Wishewan was surprised of the result of the sales and cited that growing popularity of eating healthy, and media attention to child obesity (Edmonton Journal, 2007). Booster Juice is the largest chain in Canada selling fruit-based smoothie drinks through 152 outlets across the country as well including 32 in the Edmonton area (Edmonton Journal, 2007). Beyond its same-store sales increases, the eight-year-old chain continues to aggressively sell franchises in new locations and in Canada next following year will grow by 40 stores (Edmonton Journal, 2007). Booster Juice expanded to one outlet in Dubai and four in Saudi Arabia although they had to adjust their menus according to Wishewan (Edmonton Journal, 2007). He also adds that Booster Juice has 23 franchise locations in the United States where the company faces greater competition (Edmonton Journal, 2007). The privately held company has no bank debt and has no need to raise capital through an initial public offering of tradable shares (Edmonton Journal, 2007).

Do you think Booster Juice can manage to keep up its sales growth in the future? What do you think they should do in order to maintain the growth of their sales?

Booster Juice Boasts Healthy Sales Growth. 2007. Retrieved from http://www.canada.com/edmontonjournal/news/business/story.html?id=b950e1ae-88f2-4c58-93e8-0e17d9cf3394